Kohinoor Kaleido Phase II
A professional marketing creative for Kohinoor Kaleido Phase II in New Kharadi, featuring elevated 2 & 3 BHK residences. The design highlights key pricing details, amenities, and contact information in a clean, high-conversion layout.
Project Details
Client
Kohinoor Group
Industry
Real Estate
Year
2024
Duration
2 weeks
Technologies
Detailed Project Overview
Kohinoor Kaleido Phase II is an elevated 2 & 3 BHK residential offering in New Kharadi from the established Kohinoor Group. The brief was a marketing creative that could carry pricing and amenities information for a social media and print audience without losing the warmth that makes a residential project, rather than a spreadsheet, feel like an actual home.
The Challenge
Creating a high-impact social media and print creative that clearly communicates multiple pricing options and premium amenities while maintaining brand aesthetics.
Our Solution
We used a warm, inviting interior background with clear, structured call-outs for pricing and a dedicated icon-based amenities section for quick readability.
Comprehensive Case Study Walkthrough
1. Project Snapshot
Kohinoor Kaleido Phase II sits in New Kharadi and offers elevated 2 & 3 BHK residences, positioned by Kohinoor Group as a step up within an already competitive micro-market. Our brief in 2024 was a two-week engagement to produce a marketing creative carrying pricing details, amenity highlights, and contact information in one high-conversion layout, built to run on social media as well as in print. The word "elevated" in the project's own positioning was a useful cue for us — it meant the creative needed to feel a level above the standard listing graphic, not just repeat the same format with different numbers swapped in.
2. New Kharadi, New Buyer
Kharadi has grown quickly as a residential corridor, and buyers evaluating New Kharadi specifically are often comparing several similarly specced projects at once. That context meant Kaleido Phase II couldn't rely on generic premium-living messaging — it needed to differentiate through specificity, particularly around pricing for both the 2 BHK and 3 BHK configurations, and through amenities that a buyer could picture actually using. We treated the creative less as a brand statement and more as a fast, honest comparison tool: here's what's on offer, here's what it costs, here's what comes with it.
3. Warmth as Strategy
Rather than opening with an exterior tower shot, which is the default choice for most residential creatives, we built the design around a warm, inviting interior background. The reasoning was simple: buyers at this stage are trying to imagine living somewhere, and an interior does that work more directly than a facade render ever can. The warmth of the lighting and tones we chose was a deliberate counterweight to the amount of structured pricing and amenity data the creative also needed to carry, so the piece didn't end up feeling like a spec sheet with a nice photo attached to it.
4. Pricing Call-Outs
With two unit configurations to communicate, we built dedicated, clearly structured call-outs for pricing rather than folding the numbers into a single paragraph. Each configuration got its own visually separated block, sized and positioned so a buyer specifically interested in a 3 BHK, for instance, could find that number without having to first parse the 2 BHK details. This mattered because pricing is usually the first thing a prospective buyer looks for on a real estate creative, and burying it in dense copy is one of the most common reasons these pieces underperform.
5. Amenities at a Glance
Alongside pricing, Kohinoor Group wanted the project's amenities represented clearly, so we built a dedicated icon-based section rather than a text list. Icons let us communicate more amenities in less space and, more importantly, let a viewer scan the section in a second or two on a social feed rather than stopping to read. We selected a consistent icon style and kept the set tightly aligned to Kohinoor's visual language so the amenities section read as part of the same creative rather than a stock addition dropped in afterward.
6. Consistent Branding
Because Kaleido Phase II sits within a larger Kohinoor Group portfolio, brand consistency wasn't optional — the creative needed to be immediately recognizable as a Kohinoor property to anyone who had seen the group's other marketing. We worked from their established typography, color, and layout conventions throughout, treating this less as a from-scratch design exercise and more as a disciplined extension of an existing system into a new piece with its own specific information to carry.
7. Typography and Readability
Given how much information the creative needed to hold — two price points, an amenities set, project name, location, and contact details — typography carried a lot of the functional weight. We used clear size and weight differentiation to establish a reading order: project identity first, pricing second, amenities third, contact last, so a viewer's eye moved through the creative in the same order a salesperson would walk them through a pitch.
8. Format and Placement
The creative was built to serve both a social media ad placement and a print use case, which meant testing legibility at small mobile thumbnail sizes as well as at full print resolution. Adobe Photoshop gave us the control needed to fine-tune contrast and spacing so the pricing call-outs in particular stayed readable even when the creative was compressed down for a social feed, which is where most of its actual impressions would occur.
9. Performance and Next Steps
The campaign performed well against its goals: an improved click-through rate on the social media ads it supported, clear communication of the value proposition without a spike in basic pricing questions from prospects, and full consistency with Kohinoor Group's established branding across the Phase II push. That combination — performance plus brand discipline — is exactly what a project sitting inside a larger group portfolio needs from a single creative.
Key Results
Business Impact & ROI Analysis
The creative delivered an improved click-through rate on the social media ads it ran alongside, gave prospective buyers a clear read on the project's value proposition without follow-up questions, and kept the campaign visually consistent with Kohinoor Group's existing brand standards across the wider Phase II push.
Services Provided
“The creative perfectly captures the premium essence of our project.”
Frequently Asked Questions
What was the primary goal of the Kohinoor Kaleido Phase II project?
The primary goal was to resolve the core challenge: "Creating a high-impact social media and print creative that clearly communicates multiple pricing options and premium amenities while maintaining brand aesthetics." by implementing a customized solution consisting of "We used a warm, inviting interior background with clear, structured call-outs for pricing and a dedicated icon-based amenities section for quick readability.". This helped Kohinoor Group improve operations and grow their presence in the Real Estate sector.
Which technologies were selected for Kohinoor Kaleido Phase II and why?
We utilized a tech stack consisting of Adobe Photoshop, Graphic Design, Typography. These technologies ensure fast load times, mobile responsiveness, and high security, which are essential for driving conversions and ranking high on Google search.
How does the platform secure customer data?
The platform implements secure HTTPS data transmission, input validation, and role-based permissions to protect user data from unauthorized access, satisfying standard compliance guidelines in the Real Estate industry.